Squarespace, Shopify, or WordPress? Choosing the Right Platform for Your Biz
If you’re building a new website (or giving your current one a glow-up), one of the first questions you'll face is:
Which platform should I build it on?
This isn’t just a tech decision—it’s a business one. Your website is the digital home of your brand, and the platform you choose impacts your design, functionality, user experience, and even your sanity.
At Sochi Studio, we work with Squarespace, Shopify, and WordPress—each one has its strengths, quirks, and best-use cases. Let’s break them down, real talk style.
Squarespace: The Chic All-In-One
Best for:
Service-based businesses, creatives, coaches, studios, and local businesses who want a beautifully branded site without heavy tech.
Why it rocks:
Intuitive drag-and-drop editor
Gorgeous templates
All-in-one hosting + security
Easy blogging + newsletter integration
Great for quick launches
What to watch out for:
Limited flexibility on advanced features
Harder to scale if you need heavy custom dev later
SEO is good—but not top-tier
Our take:
Squarespace is the go-to for clean, professional, and visually stunning sites. It’s perfect if you want to show up online with elegance without hiring a full tech team.
Shopify: The E-Commerce Powerhouse
Best for:
Product-based businesses, online stores, boutiques, and drop-shipping brands.
Why it rocks:
Built for selling—it’s what Shopify does best
Smooth checkout system
Tons of plug-ins and apps
Inventory management made simple
SEO-friendly for product pages
What to watch out for:
Monthly fees add up with plug-ins
Not ideal for heavy content/blog sites
Design is flexible, but takes more tweaking to make it “you”
Our take:
If you're selling products online—go Shopify. It’s reliable, scalable, and handles transactions like a boss. We can make it look as custom and branded as you want.
WordPress: The OG, Fully Custom Option
Best for:
Businesses that need high customization, complex features, or plan to scale big (think media sites, large blogs, or online learning platforms).
Why it rocks:
Endless plugin options
Fully customizable with code
Great for SEO when set up right
Own your content and hosting
Scales beautifully with growth
What to watch out for:
Higher learning curve
You’ll need to handle hosting, backups, and security
Can break if you don’t manage updates or plugins
Our take:
WordPress is powerful but not for the faint of heart. If you want full control and have complex needs, it’s worth it. Just make sure you have someone (like us!) to set it up right.
So… Which One Do You Need?
Here’s the quick cheat sheet:
Squarespace: You want something beautiful, simple, and functional for a service-based biz.
Shopify: You’re selling physical products and want a smooth online store experience.
WordPress: You need full control, complex features, or plan to scale hard.
Still unsure? Book a free consult and let’s talk it through. At Sochi Studio, we don’t just build sites—we help you choose the right foundation to grow from.
